A Tiny Bit of Science: Cognition

Every time you get up to speak, you’re using a part of your brain. To keep it simple, let’s think of you using your brain for three things:

  1. The content – what you’re talking about
  2. The room  – whom you’re talking to, where you are
  3. The presentation – how well you’re speaking

This is what’s known as your cognitive load. Now, the goal of any salesperson, exec or car salesperson should be the same – turn down the power on each of these until all that’s left is the room. This is to say you’ve mastered the content, and your presentation is a muscle memory – now you can focus on reacting to the room. But how do you make presentation part of your muscle memory?

That’s where LikeSo comes in. Think of it like practicing in front of a mirror – but that mirror is listening. And she has advice. This means that every little thing that takes cognitive load – from making sure you don’t say Like to how loud or soft you are to just plain old making sure you’re speaking at a normal pace – she’s there to nudge you along until speaking becomes as automatic as breathing.

And with less mental energy dedicated to how you speak, you have a lot more brainpower left to focus on what you say.